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Focus Groups

As part of industry tradeshows or stand alone events, ENT Journal will actively recruit attendees to attend a 60- to 90-minute market research session.

Based on criteria you provide, ENT Journal will recruit attendees who have previously indicated their interest in participating in a focus group with a moderated discussion about an industry issue, product, or challenge as specified by you.

Focus Group Includes:

  • Appropriate meeting space for small group or individual sessions
  • Event signage and check-in personnel
  • Snacks and beverages for focus group participants
  • Participation incentives (gift cards)
  • Audio recording, transcript and/or facilitator (available for an additional fee)
  • One full-page ad in a ENT Journal magazine issue

Focus Group Benefits:

  • Gain insight from highly qualified participants from across the country
  • Benefit from the complete turnkey program
  • Conduct detailed research with well-defined participants
  • Leverage a captive audience
  • Capitalize on group dynamics
  • Get immediate and actionable results