Hearing loss prevention initiative
The rising popularity of portable entertainment devices is putting more people at risk of hearing damage. In response to this trend, Starkey Hearing Foundation (SHF) and the GRAMMY Foundation® have launched the SoundMatters™ campaign—an initiative aimed at raising social awareness of healthy hearing and hearing damage prevention, and at encouraging regular hearing checkups—in more than 950 Best Buy store locations.
With a goal of communicating the importance of hearing and hearing loss prevention to young music fans, SoundMatters has enlisted a number of stars to help spread the word, including Taylor Swift, Crosby Loggins, Jimmy Wayne, and Sara Bareilles. "These young artists have huge followings that can help us to communicate a message to their fans that would otherwise be lost," says Debbie Wright, SHF’s executive director.
To help drive this initiative, Best Buy and its @15 Foundation, together with leading headphone manufacturers Philips, JVC, and Sony, have taken the lead in showing their support. For more information, visit www.soundmatters.org .