Rich Media


Rich media ads are a powerful online advertising tool—enjoying a high interaction rate and providing uplift in brand awareness and message association.  In some cases, research has shown that rich media ads can have 5x stronger click-though rates than standard display ads.

Click here for Rich Media Specifications.


 

Welcome Mat

Benefits: First rich media ad served to all daily unique visitors upon entry to the site

Positioning/Behavior: Served once per day per visitor on website entry page only – stays open for 15 seconds

Click here for live demo.

 


Page Peel

Benefits: High engagement due to animated nature of the panel “dog ear.”

Positioning/Behavior: Generally served on entry page only / must be user initiated

Click here for live demo.

 


 

Footer

Benefits: High engagement due to panel motion and persistent presence at bottom of page

Positioning/Behavior: Generally served in second position ROS* excluding entry pages / must be user initiated

Click here for live demo.

 

 


 

Page Push

Benefits: Prime position at top of page with large ad unit and persistent presence

Positioning/Behavior: Generally served in second position ROS* excluding entry pages / must be user initiated

Click here for live demo.

 


 

Wallpaper

Benefits: High engagement from persistent presence and unique positioning

Positioning/Behavior: Generally served in second position ROS* excluding entry pages / must be user initiated

Click here for live demo.

 


* Definitions:

Panel – refers to the smaller initial image that the users see and must rollover or click to activate the rich media ad.  The panel should have a call to action and motion when possible. Panel is used in Footer, Page Push, Page Peel and Side Kick units.

Entry Page – refers to the page where a visitor enters the site.  Generally users enter a site through many different pages, not just the home page.

Second Position ROS – refers to ad panels that are displayed on every page view on the site except for the entry page.  Entry page rich media ad units are generally reserved for the welcome mat and page peel ad units.

RICH MEDIA BENEFITS
  • More engagement
  • Higher click-through rates
  • Greater brand awareness
PROMOTIONAL SUPPORT
  • Website traffic drivers in print, events, and social media
  • Comarketing with industry partners
  • Search engine optimization (SEO)
REPORTING AND OPTIMIZATION
  • Standard monthly reports
    (impressions, clicks, rollovers)
  • Campaign monitoring by account managers
  • Performance optimization suggestions